Strategic Plan for 2008 Data

What are we looking for?

We’re looking for things that inspire us. We want to observe people already in the Butler Bag target market, as well as in other markets Butler Bag has yet to reach.

How do we get this done?

We’ll be finding the zeitgeist, researching the trend and outliers to find what would work for this project. Each team members has five items to research for the year 2008, so can forecast for the year 2010. Throughout our research we will be identifying problems, asking questions, continuing to look for things that inspire us, and backing up what we find with data. We will be keeping a continuing log on the data we find, and will be reviewing what other groups have found so we are able to accurately forecast for the year 2010.

Here is a breakdown of what each group member is responsible for:

Jessica:
Color
Interior/Exterior Architecture
Technology
Regional
Men’s Lifestyle
1978, 1980, 1982

Abigail:
Styles
Target Market and price points
Food
Major Designers
Bottles
Women’s Lifestyle
1984, 1986, 1988

Tegan:
Trends
Media
Cotton Inc.
Accessories and Cell Phones
1990, 1992, 1994

Kaitlyn:
Outliers (What is not mainstream)
Politics
Entertainment
Environment
Fibers Sports
1996, 1998, 2000

Nicolle:
Finish
International
What’s Selling in the Industry
2002, 2004, 2006

*We will also be looking at Butler Bag, their competition, target market, and price points as a team.

When to get things done?

Because our progress report is due October 31st, we’ll have a team meeting on October 29nd to compile our data. Our Quantitative Data Synthesis is due November 14th, so we will have another group meeting November 9th to make sure we have all the data we need.