Poster

View here

Butler Bag Forecasting Challenge Fall 2008

Forecasting Surveyfeedback form

Purse Survey Result

Purse Survey
1. When did you last buy a purse?
2. What type of purse is it? (handbag, clutch, ect.)
3. Why did you choose to buy the purse?
4. How much did you spend?
5. How did you purchase this purse? (online, in store, in catalogue?)
6. Is there anything you would change about your purse?

2-Oct
Handbag (big)
Impulse
$20
In store
No

a year and a half ago
Handbag (big)
Lifestyle-based (looked for what she needed)
$20 with a discount
A purse party that she hosted
Would make it bigger

Aug-08
Handbag (big) (leather)
Need/Impulse
$60
In store
No

Was given 2 purses in Sept
Clutch & Large tote as a diaper bag
Things she chose for herself. Wanted & needed
Clutch $100, Large tote $425
In Store
No

Apr-08
Handbag
Impulse
$25
In store
No

Apr-07
Small Handbag
Impulse (style and leather)
$100
In Store
More room for coin purse

3 years ago
Handbag
Replacement
$35
In Store
No

2006
Handbag
Fit my needs
$50-75
In Store
Everything (not happy at all)

Jun-08
Handbag
Price and Material
$25
In Store
No

Jun-07
Handbag
Good bargin/Impulse
$10
In Store
No

Apr-08
Clutch
Impulse
$30
In Store
A little Small

Gift May 2008
Handbag (knockoff)
Color, Impulse
$20
Street Vendor in DC
A little Small

Inspiration

Our inspiration came from the recession of the economy. With an economic crisis upon us people have less disposable income but no one like to sacrifice fashion for the sake of the economy, so we found a way around this problem. Offering Butler Bag’s same ideas and concept but at a lower price point. This way people are able to afford such a bag even under these pressing times. We thought this would be great way to hook the consumer. When economic times begin to rise again the consumer will be hooked on the Butler Bag product but be able to afford the real deal.
We were also inspired by the pictures that we took from around our different living environments.

Economics in 1990

• The year 1990 had two sides when looking at the economy.
• The stock market can help predict the economies future. So, from the chart below, it is divided in half. One half of the year in 1990 expanded, where as the other portion began the recession.

• The decline of jobs in America only came months into the recession.
• In addition when Americans sense the economy is weakening they start to decline the purchase of new homes. This became apparent 8-12 months prior to the recession.

The recession of the end of 1990 lead into the year of 1991. Although it was a minor slump in the economy for Americans, some of it can be overlooked due to the expanding stock market. The economy has key indicators to look into when spotting the next recession. Some key attributes that lead to the 1990 recession can be also seen for the recession in 2008.

(Source: Recession Predictions: A Mug's Game?)

1990 U.S. Politics

1990 U.S. Political Overview

· On June 26, President Bush reverses his campaign pledge "Read My Lips, No New Taxes" by agreeing to raise taxes in order to lower the federal deficit.
· On July 26, President Bush signs the landmark Americans With Disabilities Act.
· On August 7, following Iraq's invasion of Kuwait on August 2, President Bush orders the deployment of American troops to the Middle East.
· On August 22, President Bush calls up United States military reserves.
· On November 8, President Bush orders further military deployments to give "offensive options" to American forces in the Middle East.
· On November 20, a suit is filed by forty-five liberal Democratic legislators demanding that President Bush seek Congressional approval for military operations, but the suit is thrown out of court.

Major Initiatives

Bush signed a number of major laws in his presidency, including the Americans with Disabilities Act of 1990; this was one of the most pro-civil rights bills in decades. He worked to increase federal spending for education, childcare, and advanced technology research. In dealing with the environment, Bush reauthorized the Clean Air Act, requiring cleaner burning fuels. He quarreled with Congress over an eventually-signed bill to aid police in capturing criminals, and signed into law a measure to improve the nation's highway system.


George H. W. Bush's Approval Rating


Citation: http://www.enotes.com/1990-government-politics-american-decades/important-events-government-politics

Strategic Plan for 2008 Data

What are we looking for?

We’re looking for things that inspire us. We want to observe people already in the Butler Bag target market, as well as in other markets Butler Bag has yet to reach.

How do we get this done?

We’ll be finding the zeitgeist, researching the trend and outliers to find what would work for this project. Each team members has five items to research for the year 2008, so can forecast for the year 2010. Throughout our research we will be identifying problems, asking questions, continuing to look for things that inspire us, and backing up what we find with data. We will be keeping a continuing log on the data we find, and will be reviewing what other groups have found so we are able to accurately forecast for the year 2010.

Here is a breakdown of what each group member is responsible for:

Jessica:
Color
Interior/Exterior Architecture
Technology
Regional
Men’s Lifestyle
1978, 1980, 1982

Abigail:
Styles
Target Market and price points
Food
Major Designers
Bottles
Women’s Lifestyle
1984, 1986, 1988

Tegan:
Trends
Media
Cotton Inc.
Accessories and Cell Phones
1990, 1992, 1994

Kaitlyn:
Outliers (What is not mainstream)
Politics
Entertainment
Environment
Fibers Sports
1996, 1998, 2000

Nicolle:
Finish
International
What’s Selling in the Industry
2002, 2004, 2006

*We will also be looking at Butler Bag, their competition, target market, and price points as a team.

When to get things done?

Because our progress report is due October 31st, we’ll have a team meeting on October 29nd to compile our data. Our Quantitative Data Synthesis is due November 14th, so we will have another group meeting November 9th to make sure we have all the data we need.

Over The Top Synthesis

Here is the link to our synthesis.

You are able to evaluate our synthesis poster through the link below.
feedback form

Thank you all for supporting our team!
~Over The Top

Technology in 1990

Technology and Advancements

The greatest major advancements in technology started with the launching of the Hubble Telescope into orbit by the Space Shuttle Discovery on April 24, 1990. It is a space telescope, roughly the size of a modern school bus that is known as the largest and one of the most important orbit research tools. It is the most sensitive and complex space observatory ever constructed, allowing astronauts to view the universe in a much more accurate way.

Another great advancement in technology was made by Tim Berners-Lee, a computer scientist who published a formal proposal for the World Wide Web, and then goes on to write the first web page (also known as the web client and server) ever written in December, 1990. He was named one of the top 100 people in Time Magazine's "Time's 100, The Most Important People Of The Century," as the man who invented the Internet's World Wide Web.
These, along with other updated versions of television, computer, and other personal entertainment items are all included in technology of 1990.


http://www.infoplease.com/ipa/A0193553.ht
http://www.time.com/time/time100/scientist/profile/bernerslee.html
http://www.welovemobile.co.uk/blog/wp-content/uploads/2008/05/hst2.jpg
http://www.sfgate.com/blogs/images/sfgate/techchron/2006/06/22/vert.tim.berners.lee.jpg

Pop Culture

People Magazine is a good indicater of what the American public is thinking. These topics show that, while the country was still interested in celebrities and Hollywood, there are small indicaters that the country is shifting from the high-glam era of the 1980's to the minimalism that would become very popular in the mid-1990's.

• Rocker Rod Stewart marries model Rachel Hunter
• Beverly Hills 90210 debuted
• Patrick Swayze, Julia Roberts, Delta Burke, Princess Caroline, and MC Hammer are names the 'Most Intriguing People of 1990'
• People Magazine published the article ‘Above and Beyond’ about people who go out of their way to better the lives of others
• New Kids On The Block became the “Biggest teen sensation” of the decade
• Readers of People Magazine sent in their votes for the 1990 ‘Who’s In and Who’s Out in 1990’ article. Along with finding that readers opinions on popular celebrity figures, People learned that people in America wanted to “Improve their body and mind”, get more sleep, have more sex, and do more to give back to their community. This response shows that America is moving into a “no-glitz”, exercise-more, and eating-better minimalism of the 1990’s.

Information was found in People Magazine Archives