January 1990's issue or Harper's Bazaar was focused on our environment and the preservation of it. The articles discussed the future of our environment and what we should be doing to conserve it. This has been an issue for some time now and is going to continue to be an issue until we have accomplished enough of a change.
The 1990 January issue of Harper’s Bazaar was earth alert month. The author was alerting the magazines readers to what must be done to protect our environment—recycling, conservation, and restoration. This is an example of the earlier stages of "going green". American’s were finally becoming more troubled about the environment, more aware of the products that threaten nature and their own well-being. At the beginning of 1990 the beauty and fashion industries really started to make an effort and respond to this with healthy, innovative alternatives. That was just the beginning; we have continued to find safer and environmentally friendlier alternatives to this day. This is an example of a trend circulating. Being environmentally friendly was a large trend in 1990, it then died out to some degree, and has now come back full force. When even in the early stages of designing apparel, accessories or a bag the creator and those around them must consider the environment, especially now in 2008.
Consumers make different purchasing decisions depending on how much the environment truly concerns them. People have become more and more aware of our environment and its crisis over the last 18 years. Roger Starch Worldwide Inc. researched consumers to find out just how environmentally friendly they are. This information is very useful when beginning a line because it could affect many decisions made throughout the production of a product. A poll by the New York-based research firm Roper Starch Worldwide Inc. showed that the number of environmentally friendly consumers is growing.
President Bush signed the Clean Air Act in 1990, mandating a variety of pollution-reducing changes in the automobile and fuel industries. Like other laws enacted by congress the Clean Air Act was incorporated into the United States Code. The House of Representatives maintains a current version of the U.S. Code, which includes amendments of the Clean Air Act.
Citations: http://nsdi.epa.gov/air/caa/
Harper's Bazaar, January-December 1990.
Roper Starch Worldwide Inc.

The current vice president entered the 1988 presidential campaign and easily defeated Democrat Michael Dukakis. George Herbert Walker Bush became president on Jan. 20, 1989, with his theme harmony and conciliation after the often-turbulent Reagan years. Bush's early Cabinet choices reflected a pragmatic desire for an efficient, nonideological government. And with his usual cautious instinct, in 1990 he nominated to the Supreme Court the scholarly David H. Souter, with broadly conservative views.
In his first year, Bush was confronted with the Lebanese hostage crisis, the Exxon Valdez oil spill in Alaska, and the ongoing war against drug trafficking. His public approval soared following the invasion of Panama in late 1989. But a staggering budget deficit and the savings and loan crisis caused the president's popularity to dip sharply in his second year. This plunge followed Bush's recantation of his campaign “no new taxes” pledge as he sat down with congressional leaders to tame the budget deficit and deal with a faltering economy.
Citations: http://www.infoplease.com/ipa/A0760625.html
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