Over the Top Strategic Plan

What are we looking for?
We’re looking for things that inspire us. We want to observe people already in the Butler Bag target market, as well as in other markets Butler Bag has yet to reach.

How do we get this done?
We’ll be finding the zeitgeist, researching the trend and outliers to find what would work for this project. Each team members has five items to research, and will be comparing the year 2008 to the year 1990, so can forecast for the year 2010. Throughout our research we will be identifying problems, asking questions, continuing to look for things that inspire us, and backing up what we find with data. We will be keeping a continuing log on the data we find, and will be reviewing what other groups have found so we are able to accurately forecast for the year 2010. Here is a breakdown of what each group member is responsible for:

Jessica:
Color
Interior/Exterior Architecture
Technology
Regional
Men’s Lifestyle

Abigail:
Styles
Food
AATCC
Major Designers
Bottles
Women’s Lifestyle

Tegan:
Trends
Media
Cotton Inc.
Accessories and Cell Phones

Kaitlyn:
Outliers (What is not mainstream)
Fibers
Sports
Price Points
Make-up

Nicolle:
Finish
International
What’s Selling in the Industry

When to get things done?
Because our progress report is due September 29th, we’ll have a team meeting on September 24th to finish compiling our data. With our Strategic Plan for Quantitative Data due on October 6th, we will have another group meeting on October 1st to develop that Strategic Plan.