Food in 1990

Food in 1990
· Bar coding was used for the first time by participants of the USDA’s Commodity Supplemental Food Program
· Restaurants like Jamba Juice, Caribou Coffee, Pufferbelly Station Restaurant, Zaxby’s, and Baja Fresh were founded. McDonalds also opened in Moscow, Russia.
· The food Safety Act was passed in 1990

Bar coding proved to be an easy, accommodating, and efficient way for the USDA organize what food they had and what food was needed. Bar coding sped up the service.

“Bar Coding Helps Streamline the Delivery of Commodity Foods.” Food & Nutrition (00464384); Feb91, Vol. 20 Issue 2/3, p24, 4p, 6 bw

Women's Lifestyles in 1990

1990 seems to be more of an extension of the 1980's, but here are some of the views that most concerned women, ranging from work-related issues to concerns about the environment.

International 1990

International 1990

In 1990, the fashion world was becoming very international. American designers began borrowing European ideas from countries like England, France, Italy, and Spain. In the UK, full length coats were in with the popular colors being camel, black, navy, and grey. The use of Lycra was also becoming very fashionable continentally in hot, bright colors. In the spring of 1990, stretch pants replaced tailored trousers and Pucci prints were in.

Throughout the world, 1990 was a decade of mixed messages. The “power shoulder” was eliminated, accessories became very popular, the classic cardigan was in, matt glamour disappeared, and models in their thirties and forties were strutting their stuff on runways and in magazines. There were also two major fashion flashbacks from the sixties and seventies with flared pant legs (now known as bootlegs) and platform shoes. Parkas, bright colors, and gentle earth tones were hot in New York, Paris, and Milan.

As the year 1990 was the start of a new decade, the fashion of the time was in the process of change. The economy was doing well during this time so consumers were willing to spend more money on items other than staple goods. Also because of the booming economy, the United States began borrowing from international ideas because they had the money and resources to do so.

Sources:

“Twentieth Century Fashion” Linda Watson. London: Carlton Books Limited, 2003.

http://www.englandattraction.com/1990s-fashion.html

http://www.fashion-era.com/the_1990s.htm

Vogue 1990 December Issue

Harpers Bizarre July 1990, article "109: Fall Forecast World Class Choice".

US Census

Bureau of Labor Statistics

Finishes 1990

In 1990 there were all different kinds of finishes on clothing as well as furniture. On clothing, the acid stonewashed look on jeans was out while lace, beads, and sequins were in. Clothing had both a shine finish to it as well as a matte finish. Computer generated prints replaced the floral chintz finishes that was fashionable in the 80’s. Lycra and spandex material was worn casually or for exercising. Easy to wash fabrics were in such as cotton, naturals, and linens that were combined with synthetic blends.

For furniture, European style flourished with rustic finishes, washed painted finishes, faux looks, more dramatic finishes, and distressed details. For dinnerware, photo reproduced images were popular and the style shifted from classic patterns to a more eccentric and sophisticated style.

The finishes began changing in the late 80’s and up until the 90’s as bright colors, shine, and embellishments became popular. As the economy was doing well and consumers had more money to spend then in the past, more bold styles began to flourish. Even with finishes on non-clothing items became more elaborate because of the extra money people were willing to spend as well as the international influence that had swept the nation.

Sources:

“1990s look to Europe for new ideas” By Betsy Lammerding

The Toronto Star, January 13, 1990

“Twentieth Century Fashion” Linda Watson. London: Carlton Books Limited, 2003.

Vogue January and February Issues

http://www.fashion-era.com/the_1990s.htm

US Census 1990

Factfinder Census 1990

Bureau of Labor Statistics 1990

What was In and What was Out 1990

What was In and what was Out in 1990

HOT

-softer shoulders

-curvy tailoring

-fluid, loose skirts

-untucked shirts over soft shorts

-bright fluorescent colors

-earth tones

-chiffon, lace beads, bejeweled, sequins

-Lycra and crepe

-long jackets

-graphic prints

-shine and matte

-large oversized sweaters

-middle aged models

-flared pants

-platforms

-abstract and op art prints

-borrowing from European ideas

-casual look

-long straight hair

-hoop earrings

-hippie fashion

-fanny packs

OUT

-shoulder pads

-business woman/manly look

-tights

-big hair

-acid washed denim

-slim fit pants

-narrow, tight skirts

-boxy jackets

As the decade changed and 1990 came, the boxy, business woman look faded and bright, abstract, and more casual looks took its place. This change occurred for a few reasons. One reason was because of how women wanted to become less manly with their boxy jackets and shoulders pads and more feminine with looser, casual, and soft look. Another influence on the change of what was in and what was out was the economy which was doing well during this time. Because people had stable jobs, more money seemed to be flowing into households during this time then previous years. This allowed consumers to have more money to spend on luxury items such as high, elaborate, fashion clothing instead of staple clothing.

Sources:

http://www.fashion-era.com/the_1990s.htm

http://www.englandattraction.com/1990s-fashion.html

"Vogue" January 1990 Issue

"Twentieth Century Fashion" Linda Watson. London: Carlton Books

"Harpers Bizarre" July and August 1990 Issues

Bureau of Labor Statistics

Fact Finder

1990 US Census

Important Events in Fashion and Design 1990

Important Events in Fashion and Design, 1990

~Hot pants and mini skirts are back; tent dresses and pants suits are in.
~New car brands Infiniti, Saturn, and Lexus are introduced.
~Clothing fads include pre-ripped jeans, Ninja Turtle stuff, wide head bands, and sneaker ranging in price from $125 to $175 a pair. The Reebok pump is a new item.
~In February, men's bolo ties are popular items. Designer Ralph Lauren shows them with his Polo line, while rock star Bruce Springsteen is photographed sporting one. These Western-influenced string-thin ties are fastened at the neck with decorative clasps that come in everything from silver to stone, with costs ranging from ten dollars to three hundred dollars.
~In March, Vogue declares: "Pretty Makes A Comeback." Designers show softer suits, jackets with softer shoulders, curvy tailoring, and fluid skirts and pants for women.

Many of the trends emerging in 1990 can still be credited to the economic success of the 1980's. Because the economy was still solid, and individuals still had discresionary funds, people could afford more expensive jeans and luxury cars. They were also more drawn to avant gard dress, liek mini skirts, hot pants, and pre-ripped jeans. As the "pretty", soft trends that dominated most of the 1990's start to come in, we see a relaxed, casual American culture begin to emerge.

Information comes from http://www.enotes.com/1990-fashion-american-decades/important-events-fashion-design

Over the Top Strategic Plan

What are we looking for?
We’re looking for things that inspire us. We want to observe people already in the Butler Bag target market, as well as in other markets Butler Bag has yet to reach.

How do we get this done?
We’ll be finding the zeitgeist, researching the trend and outliers to find what would work for this project. Each team members has five items to research, and will be comparing the year 2008 to the year 1990, so can forecast for the year 2010. Throughout our research we will be identifying problems, asking questions, continuing to look for things that inspire us, and backing up what we find with data. We will be keeping a continuing log on the data we find, and will be reviewing what other groups have found so we are able to accurately forecast for the year 2010. Here is a breakdown of what each group member is responsible for:

Jessica:
Color
Interior/Exterior Architecture
Technology
Regional
Men’s Lifestyle

Abigail:
Styles
Food
AATCC
Major Designers
Bottles
Women’s Lifestyle

Tegan:
Trends
Media
Cotton Inc.
Accessories and Cell Phones

Kaitlyn:
Outliers (What is not mainstream)
Fibers
Sports
Price Points
Make-up

Nicolle:
Finish
International
What’s Selling in the Industry

When to get things done?
Because our progress report is due September 29th, we’ll have a team meeting on September 24th to finish compiling our data. With our Strategic Plan for Quantitative Data due on October 6th, we will have another group meeting on October 1st to develop that Strategic Plan.

Introduction for team Over the Top

We are Over the Top for Butler Bag!
Hi Butler Bag, this is Jessica, Abby, Tegan, Kaitlyn, and Nicolle and we are team Over the Top. We have some great ideas and are extremely excited to get the chance to work with you!


"My name is Nicolle Mullen and I am Junior here at Washington State University where I am majoring in Apparel Merchandising and minoring in Marketing. I am so excited to get the chance and experience to work with Butler Bag and I hope to learn more about the field of forecasting through this."

"My name is Kaitlyn Richards and I am a Junior here at Washington State University. I am currently double majoring in Apparel Merchandising and Advertising. Fashion forecasting is something that really interests me. I can't wait to learn more about forecasting and to have the
opportunity to work with Butler Bag."




"Hi my name is Tegan Johnson. I am a Junior here at Washington State University majoring in Apparel Merchandising and Textiles and minoring in International Business. I am an avid purse buyer so I am really looking forward to working with Butler Bag!"




"Hi, I'm Abby Moak. I'm a Senior here at WSU, majoring in Apparel Merchandising and minoring in Business Administration. I'm excited to combine what I've learned in the classroom with what I've experienced in the business world to make this a successful project."



"Hi, I'm Jessica Muller and I am a Junior here at WSU with an Apparel Merchandising major and Business Management minor. I plan on becoming a future buyer for a large and respected company after college. An Apparel Merchandising degree will give me many opportunities for a great job in a field that I am passionate about and this experience with Butler Bag will help me get there!"


Butler Bag,
Thank you for giving us this opportunity to work with you!
~Team Over the Top

Thank you for the invite

Hello Nicole,

Thank you for initiating this, where is every one else?
:o)

Looking forward to seeing you upload your intro to BB!

Cheers!
Meriem