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Butler Bag Forecasting Challenge Fall 2008

Forecasting Surveyfeedback form

Purse Survey Result

Purse Survey
1. When did you last buy a purse?
2. What type of purse is it? (handbag, clutch, ect.)
3. Why did you choose to buy the purse?
4. How much did you spend?
5. How did you purchase this purse? (online, in store, in catalogue?)
6. Is there anything you would change about your purse?

2-Oct
Handbag (big)
Impulse
$20
In store
No

a year and a half ago
Handbag (big)
Lifestyle-based (looked for what she needed)
$20 with a discount
A purse party that she hosted
Would make it bigger

Aug-08
Handbag (big) (leather)
Need/Impulse
$60
In store
No

Was given 2 purses in Sept
Clutch & Large tote as a diaper bag
Things she chose for herself. Wanted & needed
Clutch $100, Large tote $425
In Store
No

Apr-08
Handbag
Impulse
$25
In store
No

Apr-07
Small Handbag
Impulse (style and leather)
$100
In Store
More room for coin purse

3 years ago
Handbag
Replacement
$35
In Store
No

2006
Handbag
Fit my needs
$50-75
In Store
Everything (not happy at all)

Jun-08
Handbag
Price and Material
$25
In Store
No

Jun-07
Handbag
Good bargin/Impulse
$10
In Store
No

Apr-08
Clutch
Impulse
$30
In Store
A little Small

Gift May 2008
Handbag (knockoff)
Color, Impulse
$20
Street Vendor in DC
A little Small